Group Evaluation

1. Group opinion and Reason of  selected these two place

In our opinion, the ‘Ikan bakar’ and the ‘popiah’ from these two stalls were very delicious. The taste was absolutely something new, we would say even though we have tried them in different places. These two restaurants are located at the same place which was made easy for us and we could enjoy both the dishes together. 

Can order food together ^.^

I Can Eat Other Food at Here

On the other hand, the dishes are also targeted to non- vegetarian and vegetarian as the popiah is vegetarian which means it does not contain any meat.

  2. Classification of e-commerce by the  nature of the transactions or interactions

   After visiting these two places, we got to know that they were using business-to-consumer classification to run their business. These two retailers provide product and services to end user customers.

Selling to Final customer. 

  3. Business Model

Business Model of Mee Poh Ikan Bakar

   Business model is a plan in order to create a profitable business. The unique value proposition for the Mee Poh Ikan Bakar Stall is that the fishes are fresh and the gravy that they used to top the fish is tasty and it is known as the secret recipe of the stall. Besides that, they are always friendly towards their customers and most of the customers are the existing ones. This shop offers a variety of fishes. For example, ‘Ikan Siakap’, ‘Bawal’, ‘Tilapia’, ‘Pari’, ‘Ikan Ayam’ and many more. They also offer ‘Sotong Bakar’ for the customers who loves to eat squids. The price of the ‘Sotong Bakar’ is fixed and the price of the fishes depends on the type of fishes and their size. In addition, these fishes are supplied by fishermen from Pulau Pangkor in a daily basis. So, for sure these fishes are fresh.     

               

                                  Ikan Bakar Daun Pisang

                

                                       Fresh fish

           

                             Menu of Mee Poh Ikan Bakar

    This stall is located at Kam Wan Restaurant Ipoh and it is operated by the whole family and they have not hired any workers. Therefore, the family members will work together to serve the customers, prepare sauce and prepare food. For example, the wife will be taking order, the husband will be grilling the fish and the son will be preparing the sauce. In addition, the owner is using brick and mortar to operate his business, which means that he only have a physical store to run his business. Besides that, the target market of this stall is family and residents of Ipoh. Mee Poh Ikan Bakar would be the first to come up to the mind when one craves for ‘Ikan bakar’. This is because the stall is operated for more than 20 years, therefore they have a strong brand positioning placed in the mind of customers. So, it can be the reason behind having loyal and frequent customers.

Kam Wan Restaurant Ipoh

As we can see, the stall is located in the food court, and inside the food court there are more than 10 different types of food stalls and these food stalls will become their competitors. The direct competitor for them is Meng Hwa stall which offers seafood cooked in various ways, but they do not offer grilled fish and squid. Even though Mee Poh stall have direct competitors, they still have many loyal customers. This is because they have their own competitive advantage which is the variety of choices of fish, the fishes are fresh, the price is cheaper and much more affordable than the competitor, the gravy that tops the fish is tasty and customers are served faster. 

Business Model of Bibi Popiah stall

The unique value proposition of the popiah is it contains many ingredients which includes fried shrimps, crushed peanuts, carrot strips, cucumber strips, sweet and spicy sauce as well as braised turnips with French beans slices and omelettes stripes. Besides, the price of popiah is cheaper and can be afforded by everyone.

                                Crispy Popiah

This Bibi Popiah stall is also located at Kam Wan Restaurant Ipoh and the stall is placed at the centre of the food court. This stall is owned by a Chinese lady and she operates the stall with two workers. One worker will take order and the other worker will prepare the ‘popiah’. Moreover, their target market are family, workers nearby as well as the Muslims and vegetarians. This popiah is cheaper and is affordable by everyone, therefore most of the consumers will order popiah as aside dish.

                              Bibi Popiah Stall 

                        Customers are queue to order popiah

There are many stalls in the food court and these stalls will become the competitors of Bibi Popiah. For example, dumpling and ‘Chee Cheong Fun’ (rice noodle roll) which will ordered by customers are also served as aside dish. Even though Bibi popiah have these competitors, but they are able to keep their customers loyal to them by offering different types of popiah, the crispy fried popiah and original popiah. The taste of the crispy fried popiah is same as the name “Crispy”, when the popiah enters into the mouth, you will feel the crispiness of the popiah and it is very tasty. Besides that, compared to the other popiah stalls, they only contain few ingredients such as carrot strips, cucumber strips, sweet and spicy sauce only, but Bibi Popiah contains almost 7 types of ingredients which helps them to survive and make profit over years.

Crispy Popiah

     4. Basic approach used in marketing and advertising

    These two food stall have operate over than 20 years. Therefore they already have their own loyalty customer. They have not using any marketing and advertising to promote their business but their customer is using word of mouth to help them promote their business such as the customer will take photo of the food and upload to social media when they taste the food is delicious. Besides that, some of the food bloggers or foursquare also will introduce their foods and stall when they taste the food is nice and tasty.

        5. Recommendations to improve business through e-commerce

     

    For our recommendation is these two retailers can create own Facebook page to develop their word of mouth. It also can post the status in Facebook to create attention from customer, such as ‘red people’ like artist and actor go to eat the popiah and ikan bakar and new menu and recipes come out. Other than Facebook, it’s also can use Instagram and Twitter. It because can increase reputation and image of retailer and increase the profit.

create own Facebook page

    Besides that, these two retailers can using phone apps to let customer easy to make order for foods such as WhatsApp, Line and Wechat. It can increase the sales of these two food stall. Furthermore, they can provide delivery service in Ipoh area. This service makes customer more convenience to buy the delicious food by their mobile device.

mobile apps suggested to take order.

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